From Prototype to Pet Care Giant: Whisker’s Reinventing the Litter Box w/ President Jacob Zuppke

In this episode of Built in America, host Sam Mahmood sits down with Jacob Zuppke, CEO of Whisker, the company behind the Litter-Robot—a self-cleaning litter box that’s redefining modern pet care. Jacob walks us through the early days of product innovation, the complexities of launching hardware, and how Whisker carved out a leading role in a competitive and fast-growing industry.

Jacob shares how influencer marketing, video storytelling, and a strong understanding of the consumer problem were key to Whisker’s growth. He also offers insight into navigating supply chain hurdles, adapting marketing strategies across platforms, and building a customer experience that drives loyalty and word-of-mouth.

Tune in for a candid look at building a consumer product brand, leading with vision and empathy, and what it takes to scale innovation while staying grounded in purpose.

Let’s keep building… 

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