From Beachbody to BODi: Carl Daikeler’s Fitness Tech Reinvention

In this episode of Built in America, host Sam Mahmood sits down with Carl Daikeler, founder and CEO of Body (formerly Beachbody), to explore what it takes to build a fitness movement that transforms millions of lives. Carl shares the evolution of his company—from the early days of infomercials to launching one of the most successful at-home fitness programs in history, P90X, and reimagining it for a digital world.

He opens up about the psychology of change, why transformation starts with identity, and how having a step-by-step plan is critical to making progress stick. Carl also breaks down the power of marketing in fitness, how Body continuously tests and improves its programs, and the moments that made him realize the real impact of his work.

Whether you're passionate about health, entrepreneurship, or the mindset behind reinvention, this episode offers a behind-the-scenes look at how a bold vision—and a whole lot of discipline—can change bodies, businesses, and lives.

Let’s keep building… 

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