Ep 1: CIA's Motivation Mode

What motivates people to take action — or even risk everything? The CIA’s RICE model reveals four core drivers: Reward, Ideology, Coercion, and Ego. In this episode, learn how understanding these powerful motivators can help you lead teams, influence customers, and perform at your best. 

🎙️ Built for Pressure is a short-form podcast for high performers, leaders, and decision-makers who thrive under pressure. Hosted and produced by Zoran Stojković.

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