[Re-Run] Winning by Staying in the Game - Sehreen Noor Ali, Co-Founder & CEO of Sleuth

Sehreen Noor Ali is the Co-Founder and CEO of Sleuth, a search engine for parents to help with their children’s health and development. Sleuth originally began as a solution for her own family’s needs, and Sehreen quickly realized it would help more than her own family. After meeting her co-founder Alex in an incubator, they got to work building Sleuth into what it is today.

In this episode of the Building While Flying podcast, Sehreen joins Maribel Lara to share more about Sleuth and her experiences as an entrepreneur, mother, and caretaker. Sehreen gives some insight into how she came up with the name and what it means to her, and talks about meeting her now co-founder and how they best work together.

In-flight topics:

• What inspired Sleuth and how it works

• Finding her co-founder

• Lessons learned in entrepreneurship

• The story behind Sleuth’s name and logo

• Advice for maintaining relationships as an entrepreneur

• …and more!

Connect with Sehreen:

Sehreen LinkedIn: https://www.linkedin.com/in/sehreennoorali/ 

Sehreen Instagram: https://www.instagram.com/sehreennoorali/ 

Sleuth website: https://hellosleuth.com/ 

Sleuth Instagram: https://www.instagram.com/hellosleuth/