Building a Personal Brand Around Your Passion - Max Greb

Max Greb, also known as Max the Meat Guy, has a passion for meat and grilling, and shares his passion with more than 8 million followers across various social channels. After spending the last 10 years in China, Max returned to the U.S. in 2020 and has spent the last few years growing his personal brand and sharing his passion for grilling good food. 

In this episode of the Building While Flying podcast, Max and Joe Quattrone talk about the differences between building a personal brand and a business, what it takes to be a content creator, going into business with family members, and even some beginner tips for grilling at home.

In-flight topics:

• Balancing a day job and content creation
• Building a personal brand vs. a business
• Sustaining your career as a creator
• Trusting the people you work with
• Making money as a content creator
• …and more!

Connect with Max:

YouTube channel: https://www.youtube.com/c/MaxtheMeatGuy 

Instagram: https://www.instagram.com/maxthemeatguy/?hl=en 

TikTok: https://www.tiktok.com/@maxthemeatguy?lang=en 

Website: https://www.maxthemeatguy.com/