Becoming a DTC Brand Overnight - Gracie Poulson (Grace Rose Farm)

Gracie Poulson is the Co-Founder of Grace Rose Farm, one of the biggest suppliers of fresh, garden-grown roses in the United States. They’re committed to ethically growing and harvesting more than 90 varieties of roses. Grace Rose Farm started as a flower farm and supplier to florists around the country, born purely out of Gracie’s love for growing roses. But when the COVID-19 pandemic hit, they found themselves needing to pivot quickly. And they did, by shifting to a direct-to-consumer model. Now they’re continuing to grow their brand, spread joy via roses across the country, and working towards their Series A funding. 

In this episode, Gracie Poulson and Katie Hankinson discuss:

• Transitioning to direct-to-consumer
• Partnering with bigger flower farms
• Finding joy in your work 
• Building connection on social media
• Sustainability in the flower industry 
• Challenges with hiring and turnover rates
• Wins and challenges marketing a seasonal business
• …and much more!

If you want some beautiful Grace Rose Farm roses in your home, you can shop their collections here: https://www.gracerosefarm.com/collections/our-favorite-bouquets 

Connect with Grace Rose Farm:

Website: https://www.gracerosefarm.com/ 

Instagram: https://www.instagram.com/gracerosefarm/ 

TikTok: https://www.tiktok.com/@gracerosefarm