Use Your Imagination to Create Red & Blue Oceans with Donna Kunde & Londina Cruz

E33 Use Your Imagination to Create Red & Blue Oceans |IBGR | Donna Kunde & Londina Cruz

“The great leaders of business, industry, finance, and the great artists, musicians, poets, and writers became great because they developed the faculty of creative imagination.” - Napoleon Hill. Red ocean strategy helps survival in a competitive market where organizations choose to grow aggressively rather than tap into an unexplored market space. A blue ocean is an analogy to describe the wider, deeper potential to be found in unexplored market space. A blue ocean is vast, deep, and powerful in terms of profitable growth. We can use Synthetic Imagination to tap into red oceans and creative imagination to explore the world of blue oceans.

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