Outfitting the West Since 1959: The Legacy of Ranch-Land Western Store | Building Nebraska

In a world dominated by online orders and big-box stores, there’s magic in stepping into a place where you’re greeted by name - and so was your grandpa.

In this week’s episode of Building Nebraska, we travel to Ainsworth to visit with Joe McBride of Ranchland Western Store, a business that’s been a cornerstone of the community since 1959. Joe shares the story behind his family’s multi-generational store, a place where leather goods, custom craftsmanship, and heartfelt service are all part of a day’s work.

Ranchland may be rooted in the Sandhills, but its reach is far and wide. Joe talks candidly about growing up in the business, the day he got the phone call offering him the chance to take it over, and how his daughter is now helping usher Ranchland into the modern age with updated merchandising, social media, and one-of-a-kind leather work.

While the store continues to evolve, the heart of the business hasn’t changed. Customers aren’t just customers, they’re friends. Some pop in to shop, others to visit or wait for a doctor’s appointment. The doors are open, the hours are consistent, and Joe is likely waiting to greet you with a smile.

In an era where many main-street businesses are struggling to make ends meet, Joe remains optimistic.

“If you’ve got the will and you’ve got the heart, there’s a way.”

Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.