Five Generations of Grit: The Legacy of Schuler Red Angus in Nebraska | Building Nebraska

Nestled in the Nebraska Panhandle, the cattle that call Schuler Red Angus home are part of a much larger story.  

For five generations, the Schuler family has moved forward with grit, perseverance, and a dedication to the land. For the past three generations, this has included owning and operating a commercial cow calf operation. Additionally, Schuler Red Angus provides dependable genetics for cattlemen through seedstock and their annual bull sale.  

David Schuler cannot help but reflect on his family history with awe.  

“Every generation had somebody in it that had the grit to make it happen,” he said. “Is it going to be me for my generation? We’ll see.” 

David says it is not just about producing good genetics. Rather, it is creating a product that producers can trust.  

“If I can produce bulls, genetics, and heifers that make sustainability and profitability happen, and have the passion behind it- hopefully people will allow us to have some guidance in their herds,” he said.  

Learn more about Schuler Red Angus and their mission in the latest episode of Building Nebraska, powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln.