Driven By Passion: How Gana Trucking & Excavating Built a Legacy | Building Nebraska

In 1995, Craig and Lori Gana took a leap of faith and started Gana Trucking & Excavating, a venture that began by hauling out of their sand pit with a single dump truck. These days, the business has grown to include over 100 trucks, 200 machines, and a crew just shy of 300 to operate them.

Craig says a key to their success has been hiring the right people at the right time.

“We’re just big on high character individuals who have a passion or feel they could have a passion for what they’re applying for.”

When it comes to soliciting new business opportunities, Craig says G&E’s edge does not come from having the fanciest or largest-scale equipment. Rather, it comes from the human side of the business equation.

“Our niche is just caring more,” said Craig. “Caring more, working harder, and doing everything with honesty and integrity.”

A self-proclaimed multi-passionate individual, Craig encourages those with an interest in entrepreneurship to relentlessly chase their passions.

“Go do what your passion is because then it is easy to wake up every day and you will no doubt be successful,” he said. “And if you’re fortunate enough to have multiple passions, great. Be the leader you were born to be.”

Learn about Gana Trucking & Excavating’s inspiring story of entrepreneurship, growth, and strategy in the latest episode of Building Nebraska, powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln.