Episode 2242: Joe Sugarman ~ Icon of Marketing Triggers, CEO BluBlocker™ to Victoria's Secret™ & Beyond

Adweek , Aerosmith 's Steven Tyler & Joe Sugarman, Chillin in Hawaii CEO BluBlocker™ & Pioneer Direct Marketing Icon, CEO of JS&A Group, Inc, Does the name BluBlocker™ ring a bell?? Joe introduced dozens of new innovations and concepts in electronic products during the '70s & 80's, including the pocket calculator, the digital watch, cordless telephone, computers and a variety of others. Joseph Sugarman is one of the greatest living copywriters. He's perhaps best known for his charismatic adverts for his direct mail company (JS&A), and his wildly popular copywriting guide “The Adweek Copywriting Handbook.” But what's most impressive is his ability to sell almost anything through the written word.He sold a used airplane valued at $190,000 for $240,000 through a single magazine ad.In 1973, Sugarman's company was the first in the United States to use the 800 toll-free service to take credit card orders over the telephone-- something that direct marketers had never done before. His line of BluBlocker sunglasses, which he sold in direct mailings, mail order ads, catalogs and on TV through infomercials, and the QVC, the Home Shopping Channel.In This Millennium, BluBlocker™ sunglasses are popular & sold currently at stores throughout the world with over 100 million pairs sold. © 2022 Building Abundant Success!! 2022 All Rights Reserved Join Me on ~ iHeart Radio @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon ~ https://tinyurl.com/AmzBAS