ChatGPT: Friend or Foe? - with Amber Smith (Episode 241)

AI is taking all the copywriting jobs!”

Sound familiar?

Before you spiral, hit play on this week’s episode of the Build Your Copywriting Business podcast. AI expert and copywriter Amber Smith is breaking down exactly why that narrative is wrong.

Amber runs a successful agency serving powerhouse brands like Ann Taylor, Clinique, and Coach. She’s been deep in the AI space from day one—and she’s sharing why copywriters aren’t being replace…they’re being required.

In this episode, Amber shares:

• How AI really works—and why it needs human copywriters
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• Smart, ethical ways to use AI to elevate your client work
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• How she’s getting paid to help clients integrate AI into their workflows (including writing creative briefs!)

Whether you’re skeptical, curious, or already experimenting with AI, this episode is your no-fluff guide to navigating AI as a modern copywriter.

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Mentioned in the Episode

• Ep. 205 – Copywriter Holiday Survival: How to Answer Questions About Your Job

Related Links

• Can Copywriting Software Replace Skilled Copywriters in 2025?
• Ep. 96: Artificial Intelligence Copywriting: Do You Need to Worry?

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