The Membership Growth Strategy That Backfired

What’s working right now to grow a membership? And how do you avoid growing in the wrong direction?

In this episode, I share one of the biggest lessons I learned while leading community and product at Bossbabe — the mistake that led to our best growth month ever and a wave of churn the very next.

This is a story about good growth vs. bad growth, why urgency-based campaigns work only when they’re aligned with your membership’s transformation, and what to do instead if you want both new and long-term members to thrive.

Whether you’re gearing up for your next community campaign or building your marketing strategy from scratch, you’ll walk away with clear guidance for sustainable growth.

Let’s be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective
• Follow Austin L Church on LinkedIn