People Don't Buy For Community

A Slack group isn’t a community. Just opening a forum and inviting people to “connect” doesn’t create meaningful results. In this episode, I’m breaking down why people don’t buy for community — they buy for transformation. I’ll walk you through how programming, onboarding, and carefully designed touch points create the conditions for connection, and why community is the thing that keeps people sticking around, not the reason they join. If you’ve ever wondered why “like-minded individuals” isn’t enough of a promise, this one will give you a new lens on how to design your member journey.

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