This is one of my favorite books. The author Erick Hoffer explains various aspects of mass movements and why people tend to jump on board, primarily stemming from a certain frustration or personal burden they want relief from. The book outlines the attributes of a great leader and how they give the people what they want which is unity over anger, fear and action along with hope of a better future. Liberation from personal responsibility and decision making and a road map to follow.
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Go to Tubebuddy.com/BronsonWilks for help ranking your youtube videos. This is my preferred tool for researching keywords, ensuring I've covered every step in the creation and uploading process as well as tracking results.