Automotive Passion Brands

Bill Caswell discusses “Automotive Passion Brands” with Anders Green. What is a passion brand? How are they created? Do companies set out to be passionate, or do the buyers of their product create the passion for the brand?

Or does the nature of an auto company and its activities in motorsport (for example) draw in a certain type of customer? Or does it simply reinforce how the customer already feels about the car company? 

Listen to find out!