Victorious Women – with Emma Glover

On this episode of Build Better Brands, Danielle Clarke is joined by Emma Glover, founder of Victress Digital, a social and paid media agency to talk about all the amazing stuff she does in digital marketing and social media.

KEY TAKEAWAYS

• All I wanted to do was do an ethical business. I’d been in an agency for a long time and I always wanted to try and be the boss that I never had. It’s my goal to have a team – not necessarily a big team – I like to refer to us as a micro-agency, bridging the gap between a freelancer and a 60-80-man agency. It’s quite personal in that regard, but I like managing people and being around people.
• From the minute I started freelancing I never referred to the business as me, it’s always been Victress throughout, which made an easier transition between me as an entity on my own and growing the team. Always in the back of my mind I wanted to grow it at some point and that would be an easier transition. The need to grow the team came from the demands of my clients, they were asking things of me I couldn’t deliver on my own. I created the agency around what the clients were asking for.
• Naming the company Victress future proofed me. I wanted to work very hard, but I wanted to allow the time and freedom that comes with working for yourself. If clients didn’t meet other people they would always rely on me being the only person they could talk to which puts you in the position of not having a holiday or a break, which is problematic when you’re the only person people can rely on
• We predominantly focus on social media and paid media, but with the freelancers we have we can service other types of marketing. We focus predominantly on SaaS brands and B2B brands, not a lot with eCommerce brands because they need to be serviced by people with that specialism. We’re more numbers people, getting into data and getting into strategy. Predominantly we look at lead generation, so if you’re a business that needs to get more leads down into your sales pipeline or you’ve got a sales team that needs to have more leads to handle, we look at creating those leads from a combination of either organic or paid media. It tends to be LinkedIn focussed and PPC – Google search, Microsoft search – though we handle a little bit of Facebook and Instagram for a couple of brands.

BEST MOMENTS

‘There’s a lot going on in the world, especially with Gen Z where you need to have a work/life balance, which I completely appreciate and, if I’m honest, I don’t want my team to have to think about work when they’re not at work. But it’s what I signed up for and chose, so if I need to work on a weekend that’s fine.’
‘Previously people wanted to go into shops and wanted things they could hold, now in a digital marketing space, the world has become more obsessive about how we make everything digital now.’
‘A lot of the brands we work with are not doing something no one else is doing, they’re doing something that 10-12 other people are doing, but they’re marketing it slightly differently and they’ve found a gap they can get in with.’
‘I wanted to set the standard that this is a female-owned company that is going to give heavy weight to females at director level. I had a vision of female founder female led company. It wasn’t and isn’t something I’ve seen before in this industry, so I’m flying the flag for that.’

ABOUT THE GUEST

Emma Glover is a social media specialist with more than a decade of digital marketing experience. She’s managed the accounts of Kellogg’s South Africa, Dulux, and Barclays Africa, and worked as the lead social advertising strategist on multi-million dollar SaaS brands.

Website: https://victressdigital.co.uk/

LinkedIn: https://www.linkedin.com/in/emmakglover/

ABOUT THE HOST

Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.

Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people’s lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.

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