A successful virtual summit can grow your list in a big way, bring in a solid profit, and set up your next launch for success.
Orchestrating a summit that checks all those boxes, however, is no easy feat.
That’s where virtual summit Executive Producer Nicole Ware comes in.
Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.
In This Episode
A Summit Roadmap with Nicole Ware
Nicole Ware has worn many hats. With three degrees and experience working in seven different fields as a nurse, Nicole found her calling helping women entrepreneurs run profitable virtual summits.
With the Covid-19 pandemic, more and more businesses have to be creative when it comes to creating catchy and memorable online events.
Nicole gives us the road map of what you need to have in place before running a summit, what separates the summits that do well from the ones that don’t, how to secure sponsorships to offset your upfront costs, and so much more.
Vision Is The Key To Success
When thinking about the purpose of your summit, you need to have a clear vision in mind.
While the summit itself might be making money, the real profit is in the follow up offer you make once the summit wraps up.
This means it’s essential to consider your customer journey in order to understand how you can use a summit to get your audience a win while also setting them up for the follow up to get them an even bigger win.
The Name of the Game Is Consistency
Nicole shares that one of the most common traits that successful summit creators share is consistency.
The same goes for business in general.
While consistency might refer to how often you post on Instagram or reach out to new customers, the most impactful form of consistency is by consistently getting your clients wins.
When you help your existing customers get results, they’re much more likely to refer you to new clients and customers, while turning them into superfans.
Who are you a superfan for? What is it about that connection that stands out to you? Let me know by leaving me a voice message here.
Links & Resources
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Profit First by Mike Michalowicz
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