The 2 Types of Systems Every Wellness Business Needs To Scale w/ Tyson Franklin

Solid systems are an unavoidable necessity when it comes to building and scaling any successful business. So why do so many of us shy away from putting the proper systems into place? 

If you’re the creative, visionary, big-picture type of entrepreneur, you might have avoided implementing systems for a long time, either out of fear that things would become too “corporate” or because they felt too tedious to create. 

But, systems aren’t about turning people into robots and sucking the personality from your biz. Really, they’re about achieving predictable, repeatable results and will help you set up your business to succeed even if you're not the one doing the actual work.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• Why you should build your business as if you are going to sell it (14:14)
• The first cornerstone system you should set up and get everybody to buy in on first (19:36)
• How local brick and mortar businesses can leverage social media and content creation to increase exposure (26:30)
• Why having a podcast is the number one way to market your business (27:50)
• Learn how the 365 Day Mental and Physical Fitness Challenge changed Tyson’s life and business (30:15) 

What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway.

How Systems Can Change the Way You Operate with Tyson Franklin

Tyson Franklin has found huge success in the world of podiatry, podcasting, writing, and content creation and now helps other podiatry businesses market themselves effectively. 

But it wasn’t always this way.

It took finding himself bankrupt, divorced, and living in his clinic at the age of 30, a hand injury that left him unable to work for a significant stretch of time, and a year of challenging himself to think outside of the box to land Tyson where he is today. 

The Importance of Predictable Outcomes

As Tyson puts it, systems are not meant to keep people in a box and make your business robotic. Instead, systems can help you hand off the tasks in your business that are done frequently so that you can get back to doing what you love most, and where you’re time and attention is most valuable.

Simple systems not only keep your business running smoothly, but they also play a huge role in the first impression a potential new client has with your business. The way the phones are answered, your clinic is set up, a user-friendly website interface, and much more all influence the way a potential new customer sees and feels about your business from the get-go. 

Why You Need To Know Your Exit Strategy (Even if You Don't Plan To Use It)

While proper systems are essential to keep your business from descending into chaos, they also increase the value of your business should you choose to one day sell it. 

Tyson argues that you should start building your business with the mindset that one day you will in fact sell it one day, and use that motivator to keep your quality and your systems at the highest level. 

Why Networking Is Invaluable to Your Business

Aside from systems, Tyson credits a lot of his success to persistent networking, both online and off. 

Conferences, events, hosting and guesting on podcasts, and content creation can all help us connect with like-minded people who are on the same journey we are. 

That support is essential if we’re going to succeed with our businesses over the long run.

What is the most repetitive task in your business that you don't yet have a system for? What is holding you back from documenting it and handing it off? Share how your business could benefit from a solid set of systems with me by leaving me a voice message to have your response featured on an upcoming episode. 

Links & Resources

Get Your Free Systems Tracker Template Here

Get Your Free Podcast Guesting Mini-Course Here

Tyson Franklin Website

Podiatry Legends Podcast

Follow Tyson on Facebook

Built To Sell by John Warrillow (affiliate link)

The E-Myth Revisited by Michael Gerber (affiliate link)

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