How To Land Big Media Features as a Wellness Business Owner w/ Cher Hale of Ginkgo PR

Has a fear of rejection, imposter syndrome, or just a lack of understanding as to what exactly Public Relations (PR) is and how it can help grow your business, held you back from pursuing something you know is important?

I was feeling this way when it comes to PR as well, but as Cher Hale knows, often the only thing holding you back from pursuing PR and landing media features is you. In this episode she shares how to go about pitching everyone from podcast hosts, to print media and beyond.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• How to get over your self-doubt and embrace your expertise when it comes to PR (6:17)
• Tips for using PR to gain exposure, grow your audience base, and capitalize on your ROI (10:01)
• The first steps you need to take to land media features or podcast appearances on your own (12:04)
• Mindset tricks to help you embrace rejection and continue to put yourself out there (21:03)
• What our responsibility is as small business owners and entrepreneurs to serve our communities (27:12)

About Cher Hale & Ginkgo PR

Cher Hale is Taiwanese, Black, and American, and was sick of seeing people who looked like her being underrepresented in the media. So she decided to do something about it. 

That something was Gingko PR, a PR agency focused on highlighting marginalized and underrepresented voices in the media. Cher is one of the best and most knowledgeable people on the topic of PR that I know, and she is here today to share whats she knows so that you can start making Public Relations work for you.

The Key to Effective PR Is Understanding Your Audience

Despite what you might initially think, PR is not just for experts and celebrities. PR can help business owners at all levels spread their message further, grow their audiences, and bring in new clients and customers.

The first step to creating the foundation of a successful PR campaign is building an authentic relationship with your existing audience. This will help you get clear on the problems you are best positioned to solve, and the messaging that resonates with your ideal clients and customers.

Once you're clear on who you're looking to get in front of, and the messaging that will attract them to you, you're ready to start pitching.

Making Rejection Work For You

Of course, the idea of putting yourself out there and pitching your ideas can be really scary.

But as Cher prompts us, have you ever considered a time in your life where rejection has actually helped you rather than hurt you?

Facing rejection is a necessary part of the PR process. Only by embracing rejection rather than running from or avoiding it will you be able to continue to pitch publications and podcast hosts and understand that the rejections aren't personal. Most likely the timing or messaging is off for that particular publication.

Cher’s offers tips on making peace with rejections, creating the perfect pitch, leveraging successful media features to get additional value out of them, and maximizing the ROI of your media efforts.

Like she says, you do know what you are doing, and you are good at this, and with a little help, you can make your PR efforts work for you to spread your message, empower others, and create the impact you want to see in the world.

What's something you've learned recently that has changed the way you run your business? Leave me a voice message to have your response featured on an upcoming episode.

Links & Resources

Learn how to grow your audience through podcast guesting with my free Mini-Course

Get Cher’s Free Pitch List Here

Ginkgo Public Relations Website

Follow Gingko PR on Facebook | Instagram

Come say hi to Jeremy on Twitter | Instagram | Facebook

Podcast production & marketing support by our incredible team at Counterweight Creative