How To Gain Clarity on Your Messaging & Get Unstuck w/ Shauna VanBogart

Whether you’re just starting out on your wellness business journey or are a seasoned product or service provider, having clarity is essential to creating the impact you’re looking for. 

Clarity affects your messaging, content, marketing, and your offers themselves. Without it, it’s hard to grow your brand and achieve success of any kind. 

But if you don’t have clarity, how do you get it?

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• The importance of having empathy for your audience members and meeting them where they are (7:48)
• Where to start when it comes to finding and attracting your ideal audience (11:35)
• How to build out your customer journey and symptoms list when starting from zero (20:30)
• Why investing in yourself could actually make you more money than investing in your business (32:40)
• Tips for adjusting your thinking to become more vertical and less linear (42:55)

What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway.

Identifying Your Soapbox with Shauna VanBogart

Shauna VanBogart has built multiple businesses across a diverse array of industries. Each of those experiences has allowed her to tap deeper into her intuitive gifts, which she now uses to help other business owners, as an intuitive business coach.

Shauna and I have actually both hired each other in the past and our mindsets and approach to business overlap in a lot of areas. 

She’s an expert on gaining clarity across all aspects of your business and is someone that I’ve learned a lot from when it comes to moving past the endless tactics and strategies and operating from a more intuitive place.

You Are Your Message

One of the biggest issues we face as business owners is clarity and consistency with our messaging. 

And it’s true, getting your messaging right is hard!

Business owners make it harder on themselves, however, when they also lack clarity on who they’re actually speaking to and what they’re speaking about.

Shauna suggests starting by painting a detailed picture of your ideal customer's life and problems. By mapping out your target client's “symptoms list”, you can create highly relevant and targeted content to a specific group of people.

Your Audience Doesn't Need To Be as Big as You Think It Does

Many entrepreneurs get stuck on the idea that the only way to be successful online is by growing a massive audience. 

In reality, your numbers may not be as important as you think they are.

By giving every service your all, going above and beyond to deliver a ‘wow’ experience, and following up and checking in with your clients regularly, you can build a highly referable and sustainable company that has your clients doing your marketing work for you. 

By embodying the value of ease as a health and wellness professional, knowing what you truly bring to the table, and leaving space for creating, you can preach your soapbox and scale your business to what is in alignment for you. 

What's something that you are currently feeling a lack of clarity around? Let me know by leaving a voice message here. 

Links & Resources
Leave a Review For BBWB on Apple Podcasts Here

Audience Growth Through Podcast Guesting Mini-Course

Just Being Podcast

Shauna VanBogart Website

The Power of Moments by Chip and Dan Heath

Related Episodes

BBWB 007: The Foundation of Effective Online Marketing

BBWB 012: Hiring: Who, When & How to Grow Your Wellness Business Team Like A Boss with Tasha Booth

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