How To Create Offers That Are in Line With Your Identity w/ Laura Schoenfeld

Take it as a fact, there are people out there who need your version of help, your wisdom, and your experience. Instead of operating out of fear of failure or rejection, stepping into who you are and what you believe in will help get your message in front of the right people and create offers that are fully aligned with your vision. 

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• How to find a balance between what is generally applicable to your clients to specializing in specific actions on a per-client basis (12:20)
• The important role of expressing your identity and core values through your business to attract the right audience (17:44)
• How a horribly failed launch helped Laura helped shape her business today (32:25)
• Common mistakes made when creating a launch and how to avoid those pitfalls (49:15)
• Why you need to feel in love with your business to get other people excited about it too (55:20)

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Aligning Your Business With Your Beliefs with Laura Schoenfeld

Laura Schoenfeld is passionate about helping women create businesses that not only help other people get healthy but also assisting them in creating the type of lifestyle that works better for women’s physiology. Laura knows that stepping into what you believe in, even if there is pushback, is the only true way to communicate to your niche and find your secret sauce to scaling your business and making more money. 

Your Identity Is Your Brand

Often wellness business owners get hung up on creating a tool that can help everyone. But in reality, when you are trying to sell to everyone, you end up selling to no one. Who you are helping and what problem you are solving are two very different things. 

Defining a specific problem that you are helping solve is one of the best ways to get in front of your target audience. By focusing on a solution that you are offering, instead of a methodology, you can get your offer in front of the right people who are going to resonate with you. 

Once you have the problem you are solving locked down, you can start injecting your identity, beliefs, and core values into your offering. While you may get some pushback for standing up for what you believe in, Laura believes that if you aren’t true to yourself, you are only hurting your clients and the level of growth your identity could be having on your success.

Don’t Be Afraid of Failure

There are very few successful business owners who have never had a failed launch. Being honest about when you fail, and diagnosing what went wrong in terms of your messaging, can ensure that you have a successful launch the next time around. 

Don’t let a failed launch define you as a business owner. Instead, figure out why it didn’t work and be patient with yourself about healing after a perceived failure. If you have had a less than successful launch, remember that you survived it, and now you can move forward with your business knowing that you can handle whatever comes your way. 

How are you working to create offers that not only make you money but truly align with your identity as well? Share your answer with me in a voice message here. 

Links & Resources
Laura Schoenfeld RD Website

Laura Schoenfeld Business Coaching Website

Nutrition Business Accelerator 

The Fed and Fearless Podcast

Follow Laura on  Instagram | Facebook | Twitter

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