How To Create and Market a Successful Online Course w/ Ryan Koral

If 2020 has taught us anything, it’s that having an online presence for your business is a necessity, especially if you’re a traditionally in-person service provider.

One of the best ways to package your existing knowledge is by creating an online course. 

While the idea is appealing to many online entrepreneurs, the path to creating and marketing a course that actually sells is littered with pit-falls. 

Ryan Koral has created numerous online courses both for himself, and his clients, and shares what he’s learned in this episode. 

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• The first steps you need to take when transitioning from what you are doing in real life to creating an online offering (11:20)
• What questions you need to ask before creating a successful online launch (19:30)
• Why you should never create another product without preselling it first (23:40)
• How to get over your perfectionism and just get your offering out there (30:06)
• Common traits found in successful online course creators and how to adapt them into your own business (40:50)

What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway.

Serving Your Community with Ryan Koral

Ryan is someone I’ve looked up to for a long time and is someone who truly walks the talk when it comes to using his business to serve his community and create value. 

In addition to running a video production studio as well as teaching everything he knows to other video producers, Ryan partners with subject matter experts to develop and market online courses that help his clients scale their impact as well as their income.

The Power of the Pre-Sale

When you’re creating your first online product, it can be difficult to know where to start. 

When it comes to creating your first offer, you might have a dozen different ideas, any one of which might work. 

Or you might have one idea that you’re sure is the perfect solution for your audience. 

Either way, before doing the work of creating your offer, pre-sell it instead. 

If no one buys, you’ve saved yourself the time and heartbreak of creating an offer that wasn’t a good fit. 

If people do, you’ve been paid in advance to create something that you know your audience is hungry for.

Done Is Better Than Perfect

After you have validated your idea through a presell, don’t get caught up in your desire to make everything perfect. 

We all have incredibly high standards for our work. But more often than not, they keep us from ever completing and shipping our work, getting it into the hands of the people who will benefit from it. 

Instead, remember that done is better than perfect and that your first draft is simply a starting point. You can always go back and make improvements on your V2 based on your customer feedback.

As Ryan says, you can’t learn until you launch. 

Ryan talks a lot about the value of building relationships. How do you approach establishing and nurturing relationships in business? Leave me a voice message here.

Links & Resources
Audience Growth Through Podcast Guesting Mini-Course

Tell Your Brand Story Free Webinar

Email Ryan at [email protected]

Tell Studios Website

Digital Marketing With Soul Summit

Studio Sherpas Podcast

Ask by Ryan Levesque

Related Episodes
BBWB 009: How To Create Content That Grabs Attention with Jimmy McKay

Come say hi to Jeremy on Twitter | Instagram | Facebook

Podcast production & marketing support by our incredible team at Counterweight Creative