Fill Your Client Roster With This Wellness Workshop Framework w/ Karen Pattock

Creating a workshop can help you grow your list, fill your programs, and get you and your offerings in front of the right people. 

Although building your first workshop can be more than a bit intimidating, having a proven system to map out how to structure it, what to include, and how to make an offer without feeling sleazy makes the process a whole lot easier. 

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• How to create a structure and framework for a great wellness workshop (9:25)
• Tips for gauging the amount of information you need to provide in order to help your clients be successful (15:22)
• The difference between using workshops as a list building tool or a program filling tool (20:35)
• Advice for getting over your limiting beliefs and pitching someone with a bigger audience than you (33:27)
• How to think about workshop schedule during the leadup to your launch (41:50)

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Success Is Not a Magic Pill or Pixie Dust

Karen Pattock is a wizard when it comes to wellness workshops and helping health coaches attract their ideal clients and fill their programs through wellness workshops. 

Like so many of us, when Karen was first starting out on her entrepreneurial journey, she thought there must be some magic pill or pixie dust that successful business owners knew about, but she didn’t. 

After a bad coaching experience forced her to confront the reality, she doubled down on being consistent with wellness workshops to grow her business and now teaches other wellness business owners to do the same.  

Getting Specific To See Results

When it comes to running successful wellness workshops, the all-important first step is to be specific about your offerings and the messaging around them. 

Getting specific with your messaging isn’t necessarily about niching; it’s about creating the right messaging to point to the particular outcome you are hoping to get for your clients and for your business. This helps you attract the right people in the first place.

That’s not to say that being specific about your target audience isn’t important as well. 

If you’re struggling to gain traction with your audience on a broad level, there is a good chance you have been resisting choosing your ideal client. 

Karen shares that when thinking about your marketing messaging, you should be able to fit what you do, who you help, and the transformation you offer in one sentence. 

This specificity ensures that you are talking to the right people and are on the path to a snowball effect of multiplying the returns you see in your business. 

Selling Yourself the Right Way

One of the biggest fears wellness business owners have when it comes to workshops and webinars is transitioning into the pitch/offering/invitation segment of the workshop without feeling sleazy.

Chances are, however, if your audience has stuck with you through your workshop, they are generally excited to hear what next steps you are ready to offer them to build upon the experience they just had with you. 

Karen impresses the importance of understanding that if you’ve done a good job on the teaching segment of the workshop, you’ve earned the right to make your offer. 

By taking and applying Karen’s wellness workshop framework, you can up your confidence, reduce the overwhelm and add workshops to your marketing toolbelt.

What one workshop would you choose to run for your audience within the next few months? What is standing in the way of you setting a date and putting it out there? Leave me a voice message with your answer here.

Links & Resources
Listen Up Newsletter

12 Ready To Use Wellness Workshops Library 

Karen Pattock Website

Follow Karen on Instagram

Health Coach Client Attraction Facebook Group

The Wellness Business Podcast

Related Episodes
BBWB 013: How To Gain Clarity on Your Messaging & Get Unstuck with Shauna VanBogart

BBWB 005: How Becoming the Best in the World Is Easier Than You Think

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