Creating Thoughtful, Intentional Marketing Funnels w/ Krista Chapman

Effective marketing funnels are key to running a successful business. And while many business owners find the idea of funnels overwhelming and confusing, they don’t have to be. 

Krista Chapman of Path & Compass joins me to break down how to construct an effective funnel for your business, including how much time you should allocate on the different stages of your funnel depending on your business model, to choosing the right marketing strategy for you and your business in the first place. 

We also dig into how to ask for the sale when your prospects reach the end of your funnel and how to continue nurturing them once they’ve bought from you. 

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• How to know if you are having a mindset or clarity issue rather than a marketing issue (5:05)
• The best way to make sales on social media without feeling sleazy about it (14:07)
• Why you should stop running your business based on other people’s ideas of success and happiness and create your own definition instead (27:15)
• How to allocate your time to the different stages of your marketing funnel depending on your business model (35:05)
• The importance of consistency when it comes to your business and how to avoid common mistakes (41:36)

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About Krista Chapman

Krista Chapman, founder of the marketing agency Path & Compass is a business coach and consultant who specializes in marketing and sales. Krista’s superpower is helping other business owners find clarity and strategy when it comes to their marketing funnels. 

Your Mindset Matters

While we as business owners often think we have a marketing strategy problem, in Krista’s experience, it’s actually a mindset problem that is holding us back. 

She shares that if we don’t address our underlying mindset issues, no marketing strategy in the world is going to be effective for us.  

While it’s important to address your mindset issues early, Krista reminds us that working on your mindset will be a life-long task and that the best approach is to continually work on both your business and mindset at the same time.

Identifying and creating practices that can help you reset your mindset when you’re struggling with procrastination, imposter syndrome, creative block, or any of the other mindset issues that come up on a daily basis can help keep you on track and moving in the right direction toward the business you want to be building. 

Consistency and Intentionality Will Get You Where You Want To Go

You’ve likely experienced in your own business how easy it is to fall into a pattern of reactionary decisions, often based on what others are doing. Krista reminds us that by setting up our businesses and our lives on our own terms, we can take more joy in the work we do, have more fun doing it, and as a result, be more consistent with it.

One of the biggest issues with marketing funnels that don’t work is that they’re based on someone else’s business, strengths, and ideas about marketing. When this is the case, is it really any wonder when they don’t work for us and our business?

Krista breaks down how to construct a marketing funnel based on your business, your interests, and the marketing channels that feel good to you. 

It’s easy to be consistent with your marketing when it’s based on the things you’re actually good at and is working toward the goals that actually matter for your business.

And as we talk about all the time, it’s the ability to be consistent that pays off over time.

Which section of your marketing funnel do you feel is the strongest or weakest? Why? Share your thoughts with me in a voice message here. 

Links & Resources
Join the Listen Up Newsletter

Audience Growth Through Podcast Guesting Mini-Course

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Path and Compass Website

Follow Krista on Instagram

How to Feel Better When You Don’t Know What’s Wrong by David Cain

Jeremy’s List of Things That Help

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