Episode 27: Taking a Traditional Agency on a Digital Evolution, with Nick Westergaard.

Nick Westergaard is a strategist, speaker, author, and educator. He is the chief brand strategist at Brand Driven Digital, where he helps organizations build better brands online. He teaches at the University of Iowa in the Tippie College of Business, is a regular columnist on The Cedar Rapids Gazette, and is also the host of the popular podcast, “On Brand.”

• How Nick took his traditional agency and transitioned it to becoming a digital powerhouse
• The differences and similarities between traditional and digital marketing and why they really aren’t all that different
• Social Brand Forum: Brand Driven Digital’s yearly live event
• The business strategy behind having a live event
• Why you should get out and attend events
• The importance of prioritizing your agency as a client
• Why experimentation is so important for your agency’s success

• Website: www.branddrivendigital.com
• Twitter: @NickWestergaard

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!