BTLS | 7AM Thursday, Sept. 4, 2025

Go inside the war room with Bubba and crew as they strategize over their explosive new documentary and hotly anticipated merchandise drop. This episode finds Brian stepping up to lead the charge for professional-grade designs, with the team weighing risks and rewards of their runaway pre-sales while bracing for mounting legal expenses and ongoing court battles.

Political intrigue hits a new level as Roger Stone’s involvement ramps up, and the possibility of Donald Trump’s endorsement looms large. Bubba delves deeply into promotional tactics and addresses issues with sales rankings on Amazon Prime and Netflix, all while keeping a sharp eye on ticket distribution headaches and maintaining direct communication with fans.

Expect an unfiltered discussion of branding, business moves, and legal drama, paired with Bubba’s signature banter and behind-the-scenes access the Army demands. From keen documentary business models to the mechanics of launching successful merchandise, every moment is high-stakes and packed with the raw humor that only Bubba delivers.