Why Is It All So Academic? | Unpopular Opinion with Jessica Bantom

Jessica Bantom is back with us today to share her Unpopular Opinion. She’s an expert in interior design + diversity and author of the fabulous, Design for Identity.

We discussed why so many business books tend to be so overly academic, often alienating the very audience they aim to engage.

Jessica suggested ways authors can better connect with readers by simplifying their language + incorporating relatable stories, making complex concepts more accessible. This simple shift in perspective could lead to more engaging + useful resources for everyone in the business world.

Look for more shows in the Unpopular Opinions strand where we challenge conventional thinking + explore fresh perspectives on various topics.

Books mentioned in this episode:

The Prosperous Coach - Rich Litvin

Design for Identity - Jessica Bantom

Storytelling Animal - Jonathan Gottschall

Jessica's Website: www.jessicabantom.com

Jessica's Twitter: x.com/jessicabantom

Jessica's Linkedin: linkedin.com/in/jessicabantom/

Jessica’s Book: Design for Identity - Jessica Bantom

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list