LIVE with The Famous Dr AL and Brian Proctor

Guest: Brian Proctor

Episode Title: The Power of Gratitude in Hospitality

Introduction

Dr. Allen Lycka welcomes Brian Proctor, founder of the Leeds Hospitality Group, to the show. With a 40-year career spanning giants like Starwood Hotels, Four Seasons, and Evolution Hospitality, Brian brings his wealth of experience to empower organizations with gratitude-driven cultures. He also hosts the hit podcast Tuesday Thanks, where he celebrates the leaders and mentors who shaped his path.

Key Topics and Highlights

1. The Leeds Hospitality Group

• Brian shares his journey from corporate life to founding Leeds Hospitality Group.
• Focuses on consulting and helping companies with new hotel builds, transitions, and management processes.
• Insights into the complexities of opening a hotel: “6 billion steps from digging the hole to welcoming the first guest.”

2. The Challenges in the Hospitality Industry

• Impact of COVID-19:
• Forced the industry to adapt to labor shortages and rethink guest expectations.
• Accelerated the adoption of technology for efficiency while preserving human connection in luxury segments.
• Labor Shortages:
• Many workers have left the industry, requiring new approaches to attract and retain talent.
• Flexible work arrangements and AI integration as solutions.

3. The Power of Gratitude

• Brian discusses his podcast Tuesday Thanks:
• Born from the idea of thanking individuals while they’re still around to hear it.
• Features hospitality leaders sharing their journeys and expressing gratitude to their mentors.
• Over 140 episodes and counting.
• Take Five: A YouTube show offering quick 5-minute episodes for guests to thank one person.

4. Gratitude at Work

• 15-Day Gratitude Challenge:
• A program to help leaders cultivate a culture of gratitude in the workplace.
• Daily tasks include journaling gratitude, making a “gratitude call,” and writing handwritten thank-you notes.
• Encourages authentic appreciation and fosters happier, more engaged teams.
• Results show reduced voluntary turnover by up to 31%.

5. The Role of AI in Hospitality

• AI is revolutionizing back-of-house operations like inventory management and menu design.
• Allows managers to focus on guest experiences and team training.
• Supports the growing demand for experiential travel.

6. Experiential Travel and Boutique Hotels

• Brian explains the rise of experiential travel, where guests seek unique, localized experiences.
• Origins of the trend tied to boutique hotels like the W brand, emphasizing individuality and community integration.

Brian’s Wisdom for Living a Fantastic Life

• Pursue Your Passion: Brian shares how finding his passion in hospitality led to decades of joy-filled work.
• Say Yes to Opportunities: Emphasizes the importance of embracing new challenges to build a diverse skillset.
• Gratitude is Key: Demonstrating gratitude fosters meaningful connections and a positive outlook.

How to Connect with Brian Proctor

• Website: www.tuesdaythanks.com
• Consulting Website: www.leadshospitalitygroup.com
• LinkedIn: Active on LinkedIn with pages for his podcast and consulting work.

Closing Thoughts

Dr. Lycka and Brian reflect on the importance of gratitude, connection, and saying yes to opportunities. They encourage listeners to embrace a fantastic life through gratitude-driven leadership and personal growth.

Learn more about living a fantastic life at:

• Dr. Lycka's Website: www.drallenlycka.com
• Speaking Inquiries: www.dralspeaks.com

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