1. EachPod

The Value Engineering Playbook to Solve Real Problems with: Insights from the Dean of Data, Bill Schmarzo

Author
Informatica
Published
Thu 26 Jun 2025
Episode Link
https://podcasts.fame.so/e/1np7y3v8-the-value-engineering-playbook-to-solve-real-problems-with-insights-from-the-dean-of-data-bill-schmarzo


If you think the mere presence of AI determines organizational success, think again. Because it’s when organizations use AI to support value creation, that success really takes a seat at the table. In this episode of Bringing Data and AI to Life, our host Amy Horowitz, VP of the Data Governance and Data Integration Solution Sales team for Informatica, welcomes the ‘Dean of Big Data’, Bill Schmarzo to the show, to unpack key strategies to transform data and AI initiatives into tangible business value.


What You’ll Learn

  • The Value Engineering Methodology to transform data initiatives from technology projects into value creation engines 
  • Why stakeholder involvement is crucial for successful AI adoption and implementation
  • The “economics of data” - how it’s an appreciating asset that gains value through continuous use
  • How to avoid monetizing data through sales instead of strategic value creation
  • Key strategies to define and measure KPIs before implementing AI solutions
  • Why AI should be viewed as an innovation tool rather than just a productivity enhancer

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Links:

Bill Schmarzo on LinkedIn: https://www.linkedin.com/in/schmarzo 
Informatica Website: https://www.informatica.com/ 


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Previous guests include:
Salema Rice host of Data Governance and Data Integration Solution Sales, Willem Koenders of ZS Associates, Tanja Ubert of Rotterdam University of Applied Sciences, Graeme Thompson of Informatica

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