Turning Marketing into a Revenue Engine with Nicole R. Ferrera

What’s the difference between product marketing and commercialization? According to Nicole R. Ferrera, Owner and Chief Commercialization Officer of NRF Media, it’s the difference between launching a product and building a business.

In this episode, Nicole shares her journey from running departments and major accounts at Paramount and OMD to launching her own consultancy, where she helps companies bridge the gap between product and revenue.

We talk about burnout, the rise of fractional leadership, bloated MarTech stacks, and why attribution-obsessed marketing is killing creativity.

Nicole doesn’t mince words, so listen up if you’re a founder, CMO, or product marketer wondering how to make your marketing efforts actually drive growth.