The Simplicity Paradox | Experimentation Metrics | Turning Things Off
- Author
- Alex Stonehouse
- Published
- Thu 16 Jan 2025
- Episode Link
- https://podcasters.spotify.com/pod/show/stonehousea/episodes/The-Simplicity-Paradox--Experimentation-Metrics--Turning-Things-Off-e2tidi0
In this solo episode of Brilliantly Wrong, host Alex Stonehouse dives into three critical topics shaping the future of startup marketing:
- Getting Comfortable Turning Things Off – Why scaling back outdated or ineffective strategies is a sign of leadership, not failure, and how to focus on what truly matters for your team and business.
- Mastering Experimentation Metrics – The importance of tracking and learning from your experiments to foster innovation and make informed decisions as a marketing leader.
- The Simplicity Paradox – How B2B SaaS startups can balance backend complexity with the simplicity customers crave, and why emphasizing ease of use can drive higher value.
