The New Era of SEO: Balancing Google, GEO, and Brand Building with Kristan Bauer
- Author
- Alex Stonehouse
- Published
- Sat 23 Aug 2025
- Episode Link
- https://podcasters.spotify.com/pod/show/stonehousea/episodes/The-New-Era-of-SEO-Balancing-Google--GEO--and-Brand-Building-with-Kristan-Bauer-e377f1h
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with SEO expert Kristan Bauer—former SEO leader at Zillow and Amazon Web Services, agency founder, and coach to freelancers and agency owners.
We dive into:
How she went from entry-level SEO to building (and selling) her boutique agency, Conifr.
What it’s really like running SEO at enterprise scale (160M+ visits/month at Zillow).
Why the rise of AI search, AEO, and GEO is the biggest shift in 15 years, and how to adapt.
Why traffic is becoming a vanity metric and what brands should really measure.
How to build a resilient brand that survives search algorithm turbulence.
If you’re a founder, marketer, or consultant trying to navigate the new SEO landscape, this episode is packed with insights you can use right away.
