How Navattic's Natalie Marcotullio Built Brand Trust Without Big Ad Dollars

When Natalie Marcotullio joined Navattic, most people had never even heard of an “interactive demo.” The category was new, the brand was unknown, and there was no giant marketing budget to buy attention.

Instead of chasing competitors with splashy spend, Natalie focused on building trust with marketers, with prospects, and with the market itself.

In this episode, we unpack how she:

• Grew a category from scratch with consistent, useful content.

• Became the human face of the Navattic brand.

• Launched a freemium plan without killing pipeline.

• Uses her “unique + valuable” filter to decide what marketing is worth doing.

• Creates content marketers can use to win internal battles with their CEOs.

Whether you’re building in a new category or trying to make your brand memorable without deep pockets, Natalie’s advice will change how you think about growth.

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Brilliantly Wrong helps early-stage startups clarify their brand, positioning, and go-to-market strategy to get traction, accelerate growth, and raise capital without unnecessary complexity. We are challenging the safe, incremental, play-it-by-the-book mindset in marketing and startups.

To be "brilliantly wrong" is to take a bold, unconventional shot, not because it’s safe or certain, but because it’s original, intuitive, and driven by conviction.