Brand Strategy for Startups with Moonshot Marketer's Ashley Johnston

Too many startups treat brand as an afterthought. Leads first, brand later. But according to Ashley Johnston, founder of Moonshot Marketer, that mindset is exactly why so many startups plateau.

In this episode, Ashley shares why brand isn’t just a “nice-to-have," it’s the foundation that makes everything else in marketing and sales work better. We talk about:

• Why brand has to come before leads and performance marketing.

• The difference between brand-driven growth and “throw spaghetti at the wall” tactics.

• Ashley’s Brand SPACE Framework (Survey, Pinpoint, Articulate, Connect, Evaluate).

• How trust, consistency, and perception shape the entire customer journey.

• Real-world brand campaigns that cut through the noise.

This conversation will shift how you think about brand as the growth engine of your startup.