4: SEO Demystified: How to use SEO in your service business

Algorithms, Google rankings, keywords, SEO, UX – What are these? Do they matter? And what do you do with them?  

Creative small businesses like ours, coaches, and service providers all need to understand these things and how to deal with them.  

In today's episode, I chat about SEO in a non-techy way to explain what it is and why you need to ensure your website is running with all the SEO juice possible so you can get more eyes on your business and more money in the bank while helping your clients.

Main points

2:00      Why SEO-centric content is key to being found on the internet

4:16      What is SEO and how does it work? 

7:05      What is keyword research? 

9:25     SEO on-page optimisation

11:33     Create high-quality, long-form content

14:19     The purpose of your website is to be your storefront

16:33    Why SEO is a marathon, not a sprint

I'd love to know what you enjoyed about today's episode! Leave a comment below or DM me on Instagram @16thavecreative

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