#4 - Sophia Singh - Clean beauty as a mantra

Sophia Singh, a professional Swiss make-up artist of Indian origin, has been working in all the big European capitals, lending her services to the most famous fashion shows and magazines.

In Zurich she constantly engages herself in new projects, including ads, shoots or magazines.

Just one year ago, Sophia started her own business. The Beauty Kollective, her online shop dedicated to clean, non-toxic green beauty, is becoming increasingly successful. 

In the first part of the interview (08:14 - 23:55) Sophia tells me about her job as a make-up artist. She makes me understand why make-up is art by talking about her techniques and inspirations. We talk about beauty, trying to define it and understanding its conception and evolution. Finally, we refer to the power of the network and to women's mutual support that exists in this sector. 

From 26:55 on, we talk about entrepreneurship and she explains what led her to create the Beauty Kollective. Sophia describes all the steps she took to create her company, explains her achievements, but also her challenges and difficulties. From administration to marketing, she demystifies the process of creating such a business and tells me about her future plans.

To all those who want to be inspired by Sofia's incredible work ethos and her confidence in the future, all those who want to discover a new universe or to create their own project, I invite you to dive into this discussion.

TIME CODES 

3:45 Being surrounding by sparkling women

05:06 Questioning the value of your job 

06:08 A Swiss and Indian childhood 

Being a makeup artist 

08:14 Becoming a makeup artist: a dream since ever 

10:02 The definition and evolution of beauty

13:15 Make up vs feminism? 

15:12 Make up as an art 

17:45 From Berlin to London: the start of her make up artist career

19:45 Establishing her name in the competitive fashion industry 

22:50 The most inspiring fashion show, by Manish Arora 

23:55 The importance of network and sorority 

The beauty Kollective 

26:55 The need for cruelty-free, vegan and green beauty 

28:55 Creating the Beauty Kollective and finding the right partner 

32:26 Financing an online shop with little money 

34:52 Selecting the clean and sustainable products for “basic” consumers and makeup artists 

36:55 Investing in marketing: tips and learnings after one year 

38:43 Challenges and learnings after one year 

40:42 Collaborating with the Zurich NGO “Nuy Food With Plastic”

41:44 Dreaming of a refill beauty shop 

42:21 Final Questions: scares, inspirations, organisation and beauty tips. 

INTERESTING LINKS AND REFERENCES

To follow Sophia: 

• Website: www.sophiasingh.com
• Represented by: @stylecouncilagency
• On Instagram: www.instagram.com/sophiasingh

To follow the Beauty Kollective 

• Website: www.thebeautykollective.com
• Instagram: www.instagram.com/thebeautykollective

Projects and people Sophia is talking about:

• Beauty professionals 
• Founder of Abhati Suisse : Anju Rupol, www.abhatisuisse.com
• Fashion Show: Manish Arora, Burning Man Project, 2018 www.instagram.com/manisharorafashion
• Make up artist : Kabuki: www.instagram.com/kabukinyc

• Buy food with plastic : www.buyfoodwithplastic.org/

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