Barbara Lax had one ambition: to have a long-term positive impact on people's lives.
Some time after the birth of her first daughter, while searching for the best childcare system, the civil engineer found out how she could contribute to a better future: by creating a childcare concept adapted to the modern world.
Against all odds, despite the reluctance of her surroundings, Barbara left her successful career at Caterpillar and set out on her own.
In 2012 Little Green House was born. A childcare network adapted to modern families, helping both parents to keep their career, multilingual, close to nature and ecology and following an innovative educational system, according to the discoveries of neurosciences.
In this discussion, the triathlete and iron woman looks back on the first, particularly difficult years of entrepreneurship and what drove her to persevere in spite of everything.
We talk about education of course, and in particular about the incredible breakthroughs in neuroscience, directly relevant for the education of young children.
We also discuss about public policies for early childcare and about parental leave. The businesswoman, whose company was rated last year as one of the most dynamic companies in Europe by the Financial Times, explains her decision to create a system of private crèches, and details her wishes of expansion.
In short, Barbara gives us a real entrepreneurial lesson and makes us realise how crucial the early years are for every child, and how a family policy can help create a modern, open and egalitarian society.
So plug in your headphones, it's time for another episode of Brillantes !
03:47 The Little Green House in Zurich
05:03 Pippi Longstocking, a sparkling young woman
05:55 The paternity leave in Switzerland
06:44 The Swiss liberal childcare system, and why should couples decide on the long run
10:55 A Bavarian childhood, surrounded by nature
12:25 Travelling and studying across Europe… to settle in a small village next to Geneva
14:01 Choosing Civil engineering as a way to become independent and to travel
17:01 Listening and being influenced by external advices
20:20 Choosing to live in Geneva, and joining Caterpillar
22:21 How the idea of leaving Caterpillar came
Little Green House
25:13 Little Green House, a tangible project with an impact for the future
28:27 Launching the Little Green House, and giving up a really recognised position in an international company
30:42 Keeping a 100% job while launching a business
32:35 Security vs risk, and redefining the notion of success
34:48 Financing such an ambitious project
37:27 Choosing to found a private education system, and developing public-private partnerships
40:31 An educational concept based on 4 pillars, and namely Neurosciences
44:30 Developing languages thanks through neurosciences
46:05 How the brain develops through life
48:58 Helping modern families to go through careers and family life at the same time
50:23 Why business and social worlds should go hand in hand
52:02 Little Green House: a concept meant to expand
54:22 Having an impact on people’s lives
55:21 Bringing different networks together
57:02 What sports brings to her entrepreneurial life
58:45 Final questions
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