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#11 Madelyne Meyer - Making wine fun and accessible

Author
Jeanne du Sartel
Published
Tue 10 Nov 2020
Episode Link
https://shows.acast.com/brillantes/episodes/11-madelyne-meyer-making-wine-accessible-and-fun

Madelyne Meyer, the blogger behind Edvin Uncorked, columnist and author of the best seller "Endlich Wein Verstehen" (“Welcome to Wine” in English ) has a mission: to make the wine world clear and accessible to all.


Because we have all already been impressed by a wine connoisseur... the one who notices the note of redcurrant in his glass, or recognises each grape variety. We have all already been discouraged by the huge choice in the supermarket... 

With her unique tone, full of humour and irony, with her simple words and colourful drawings, Madelyne takes us by the hand and teaches us about wine, in her own way. 


In this discussion, the young woman, whose family has had a wine cellar company in Aarau for five generations, tells of her experiences in the Californian and Bordeaux vineyards. 

Madelyne explains why she decided to create wine courses exclusively for women. 


She shares her advice on how to match wines and food, or how to choose the right bottle to offer. We also discuss the future and evolution of the wine industry. In an honest way, Madelyne Meyer finally tells about her successes, but also her doubts and weaknesses.  


So don't waste a minute. Make yourself comfortable, help yourself to a glass of wine - this is your chance! - and enjoy this new episode of Brillantes....



Time Codes 



04:38 Being raised in a wine cellar family, in Aarau 

07:46 The difficulty of finding her place in the family business 

10:25 How wine became a passion  

12:45 Discovering the American way of Wine : when wine and humour meet 

14:46 Women in the wine industry: US vs Switzerland 


Edvin Uncorked 


19:05 How Edvin (“Educating Wine”) was born

21:41 Bordeaux region: between prestige and criticism

23:50 Bringing humour and irony in the wine business 


25:55 Building a women-focused brand on social medias

28:53 The need for women-focused classes… Or why women need to speak up  

30:56 The masculine vs the feminine attitude towards wine recommendation 


How to drink wine: concrete advices 

  

32:50 How to conserve an opened bottle?  

33:46 A book to summarise all you need to know about wine 

35:29 Apéros, parties or chic dinner parties: choosing the right wine, for the right occasion 

37:23 Switzerland, USA, France: the wine consumption differences 

40:23 How much to spend for a good wine 

42:18 Wine and food pairings: What to drink with a pizza, sushis or a spicy meal? 

43:44 The dangers of wine mass production in Switzerland... and where to buy your wine 


45:36 Cultivating your wine knowledge 

46:56 Managing two jobs at the same time… and working in a family business 

49:37 Natural and organic wines 

54:22 Final questions




Links and references 


To follow Edvin Uncorked 

+ The new online wine shop: https://edvinweine.ch/


To follow Madelyne 


To read her book “Endlich Wein Verstehen” (Welcome to Wine): 


The family business Weinkellerei Aarau 


Women she mentioned in the episode : 





Help me grow up Brillantes! 


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