1. EachPod

The Biggest Mistake Small Businesses Make with Their Goals

Author
Adam Palethorpe
Published
Mon 17 Feb 2025
Episode Link
https://podcasters.spotify.com/pod/show/brightermarketingbootcamp/episodes/The-Biggest-Mistake-Small-Businesses-Make-with-Their-Goals-e2ulpo9

The Biggest Mistake Small Businesses Make with Their Goals

Most small businesses set goals—but they’re often too vague to drive real results. If your marketing feels random or ineffective,this episode is for you.

In this episode ofBrighter Marketing Bootcamp, we break down:
✅ The#1 reason marketing goals fail
✅ TheSMART goal framework for setting clear, actionable targets
5 common bad business goalsand how to fix them
✅ The3 types of marketing goals every business needs
✅ Areal-world example of a business that increased conversions by 40%

Fact: Studies show that writing down clear goals makes you42% more likely to achieve them. So let’s make your marketing goals workfor you - not against you.


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