Is the Halo Effect Damaging Your Business?

We dive deep into the cognitive bias that can make or break your business growth.

From the pitfalls of an unprofessional website to the nuances of managing your social media presence, we uncover how small oversights can have a significant impact on your business.

Whether it's the professionalism signalled by your email address, the clarity of your communication, or the quality of your customer interactions, every detail counts.

I'll also offer practical tips for turning the halo effect from a potential foe into your greatest ally.

I’ll discuss how to conduct a quick audit of your business to identify areas for improvement that will give you a quick return on efforts.

By the end of this episode, you'll be equipped to make the halo effect work in favour of your business, rather than against it.

PS - I failed to edit out a bit of word fumbling, apologies! At least you now know I'm human, right?