Episode #111 Why AI Is NOT a Go-To-Market Strategy (And What To Do Instead)

Everyone is talking about AI in go-to-market, but most of it is noise. In this raw and unfiltered episode of Bridge the Gap, Adam Jay and Dale Zwizinski cut through the hype to break down:

 • The real AI use cases that move revenue (and the ones that are pure vaporware)
 • Why AI is not a strategy—but must be part of your GTM strategy
 • The biggest mistakes CROs, founders, and RevOps leaders make when adopting AI
 • How to evaluate which tools are worth investing in and which will sink your pipeline
 • Why “AI SDRs” could destroy your brand before they help it

If you’re a founder, CRO, RevOps leader, or seller trying to figure out how to integrate AI without automating yourself into irrelevance—this episode is for you.

PS - huge shout out to Sendoso for sponsoring our show.

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