Episode #105 Enablement Is DEAD: Why Sales Teams Don’t Trust You Anymore with Sreedhar Peddineni

Sales enablement sounds great on paper. In practice? It’s a mess.

In this episode of Bridge the Gap, we sit down with Sreedhar Peddineni, founder of GTM Buddy and co-creator of Gainsight, to pull apart everything wrong with enablement in modern GTM orgs — and how to fix it.

From outdated content and AI hype to onboarding disasters and leadership blind spots, Shridhar holds nothing back. If you’re in sales, marketing, enablement, RevOps — or just tired of pretending like enablement isn’t a mess — this one’s for you.

🚨 Topics We Cover:
•Why enablement gets cut first — and what that reveals
•What “just-in-time enablement” should actually look like
•Why your team hates your onboarding (and they’re right)
•How to tie enablement to revenue without lying to yourself
•The biggest mistakes GTM leaders still make in 2025

Follow Sreedhar - https://www.linkedin.com/in/sreedharpeddineni

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.