309: Behind the Scenes: Building My Most Ultra-Niche Showit Templates Yet (While Also Growing Baby #3)

It’s launch week — and not only am I 36 weeks pregnant, but I’m also thrilled to introduce TWO brand new Showit website templates designed specifically for the birth and postpartum world. In this episode, I’m sharing a full behind-the-scenes look at why I created these hyper-niche templates, who they’re for, and how they can help birth workers elevate their online presence with ease (and great SEO!).

Shop the New Templates:

• Doula Website Template: https://elizabethmccravy.com/doula
• Lactation Consultant Website Template: https://elizabethmccravy.com/LC

Whether you’re a birth doula, postpartum doula, midwife, lactation consultant, childbirth educator, or even a sleep coach — these templates were designed with you in mind. I’ve packed them with helpful features like:

• Industry-specific filler copy that’s easy to customize
• SEO-focused content to help you rank locally
• Free stock imagery and video that works right out of the box
• Pages and layouts tailored to both solo providers and group practices

Plus, if you’ve ever wondered about niching down as a designer, I share why I chose to go super-niche for this launch and how you might apply that thinking to your own business.

To celebrate launch week, you can grab any template — including these new ones — for 20% off through June 14, 2025 with the code LAUNCH20 at checkout.

Links mentioned: 

• Read the full show notes: https://elizabethmccravy.com/309  
• Doula Website Template: https://elizabethmccravy.com/doula
• Lactation Consultant Website Template: https://elizabethmccravy.com/LC
• Shop Showit templates: https://elizabethmccravy.com/shop  (Use code LAUNCH20 for 20% off until June 14th, 2025)
• Showit template quiz: https://elizabethmccravy.com/quiz   
• Connect on Instagram: https://www.instagram.com/elizabethmccravy/    
• Join me inside Booked Out Designer: https://elizabethmccravy.com/bod