286: The Dark Side of Online Business: Luxury Marketing, Income Claims, and Get Rich Quick Schemes with Maggie Patterson

No matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And she is someone who's really trying to change the way we have been taught to run our businesses and the way we've been taught to market for the better. 

In this episode, we talk about: 

• What online business has in common with cults, MLMs and self-help culture
• Scammy online business practices to watch out for both from a consumer standpoint
• How you can better market your business without hopping on these “trends”
• What luxury lifestyle marketing is and why it works
• The problem with super expensive coaching and masterminds
• The evolution of online business over the last decade

You're going to love this conversation as much as I did. It’s jam-packed, so let’s dive in!

Links Mentioned:

- Read the full shownotes: https://elizabethmccravy.com/286   

- Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  

- Check out Maggie Patterson’s Website: https://bsfreebusiness.com/ 

- Follow Maggie on Instagram: https://www.instagram.com/bsfreebusiness 

- Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz   

- Join Booked Out Designer: https://elizabethmccravy.com/bod    

- Join Podcast Sucess Blueprint: https://elizabethmccravy.com/psb 

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(This page does use affiliate links, which means I may earn a commission!) 

Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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