224: Launching an Unaligned Offer: 8 Lessons Learned from Closing My Membership After Only a Few Months

In the previous episode, I shared the mistakes I made during the creation and launch of my membership (and explained why I eventually chose to shut it down!). While I briefly touched on it before, I wanted to go deeper in this episode to explain why I don’t regret the experience AT ALL. In today's podcast, I’m sharing the eight lessons I learned throughout the whole experience and how it’s impacted the way I’m operating my business now.

These lessons aren't limited to those already thinking about launching a membership either – I believe they're also incredibly helpful for anyone running a business. They aren’t exclusive to a membership model! I talk about offer gaps, holding the vision as a business owner, selling access to myself and so much more.

Want more membership related content like this episode? DM me on Instagram and let me know! And in the meantime, if you haven’t checked out my Showit template shop lately, you need to. We’ve launched a TON of new templates lately. Use code BBPODCAST for 10% off!

Links Mentioned:

• Get the full show notes: https://elizabethmccravy.com/224
• Shop all of the Elizabeth McCravy Shop templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/shop  
• Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook 
• Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/ 

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!) 

Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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