223: Why I Closed My 170-Member Paid Membership (+ My 3 Biggest Mistakes!)

In the online space, we often talk about the good without the bad, right? When we hear about memberships, they are often praised as recurring and consistent revenue and when we think about memberships failing, it’s often because we didn’t “sell” enough. These things were NOT necessarily the case for me, and while I could have “fixed” the mistakes I made, I ultimately decided to close my 170 person membership last year. While I don’t regret it (starting it OR ending it), this episode shares the behind-the-scenes pretty vulnerably and I hope you enjoy it!

In this episode, I’m talking about all things memberships, including:

• What mine was (Breakthrough Brand All Access)

• How I created and launched it

• Why it ultimately didn't work

• How I decided to ultimately shut it down

• 3 mistakes I made along the way (and how to avoid them). 

Make sure to tune in next week too for some of the biggest lessons I learned when launching a membership!

Links Mentioned:

• Get the full show notes: https://elizabethmccravy.com/223

• Grab your free copy of the reasons people buy: https://elizabethmccravy.com/reasons 

• Shop all of the Elizabeth McCravy Shop templates: https://elizabethmccravy.com/shop  

• Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook 

• Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy

As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools

(This page does use affiliate links, which means I may earn a commission!) 

Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit 

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