The Making of An Amazon Queen | #PERSPECTIVES with Sophie Howard

KEY TOPICS AND TIME STAMPS:

00:05:15           How Sophie Started with Amazon

• How and why Sophie chose Amazon as her online business partner and her life before Amazon wasn’t sustaining or fulfilling her.

00:08:01           Online marketing options

• Sophie’s take on affiliate marketing and view of online marketing methods.
• Who can you trust on line?  
• We discuss the ups and downs of online platforms

00:11:26           Product Selection

• We unpack ideas on product selection for success
• Sophie explains her thinking around what makes a great product

00:11:45           Why you should avoid the ‘most popular’ products

• Why it’s important not to ‘follow the mob’ when choosing products
• What kind of thinking should you adopt when choosing a product

00:15:36           Why you should never tell anyone what Amazon products you have sold that have made millions of dollars.

• Sophie talks about her experiences with copycats and why you should stay low key about your products.
• How she has launched over a thousand different products 
• How to keep away from the competition and embrace the low competition product niche

00:22:20          How she made $33,000 in a day in sales

• Working full time Sophie’s Amazon business started to take off.
• When did she decide to skip the full-time job?
• Do you have a business or a product?

00:23:01           Daring to dream big

• Making the move from full time work into the business you love
• Taking risks, having courage  

00:29:11           Adapting The E-Myth approach in business

• How The E-Myth massively changed Sharon’s’ business The Coaching Institute

00:30:53           Trade Markets

• Searching outside of China for products around the world

00:33:14           Intellectual property and creating supplier relationships

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00:37:41           Learning from our environment

• How what can you bring to your business success from previous experiences is important -what you should pay attention to

00:43:12           Selling the business

• When you get a million dollars for your online business where and how do you live?

00:45:36           Self care

• The importance of managing self-care, balancing life and family
• Handling and tolerating ambiguity and uncertainty to figure our way through it and to give ourselves the time and the space to develop the skills in the ambiguity is how we grow.

00:54:43           Starting out on Amazon

• what kind of time would you need to set aside? What would your thinking need to be?