The Evolution of Global Branding in a Personal Brand World

✨“It's really about humanizing your brand”💫  

Recently I was a guest on “International Expansion Explained”, a live show hosted by Kathryn Read, an international sales and marketing consultant to discuss about the new truth of global branding and the ways brands are becoming more personal.

💡We dive deep into

• how companies are globalising their brands, especially since the start of the pandemic
• what trends companies need to be keeping an eye on right now in the international branding space
• why branding has become more personal and less "corporate" on an international level
• how smaller companies can benefit from these changes to be more successful on the international stage with their businesses and what they should definitely avoid
• how small to medium companies can thrive further, who already have taken the first steps to expand internationally
• five different global customer groups and their demands that brands can utilize to serve them best.

✨"Strong brands like to collaborate with other strong brands, but there's always the people behind it to start that.”💫 

Watch us: 📹 https://www.youtube.com/watch?v=ijENgkgcq6M
 
Get in contact with Kathryn Read:

• https://kathrynread.com
• https://www.linkedin.com/in/kathrynread/
• https://uniconsult-wick.com

 Get in touch with Brigitte Bojkowszky:

• download your free brand building guide & checklist: https://courses.bridgetbrands.com/f/brand-building-guide
• exclusive 1-on-1 personal branding coaching: https://courses.bridgetbrands.com/courses/exclusivecoaching 
• from employee to business owner - ‘Own Your Brilliance’ course waitlist: https://courses.bridgetbrands.com/oybwaitlist
• Website: www.bridgetbrands.com 
• Calendly Link: https://calendly.com/bridgetbrands/30min 
• LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ 
• Facebook: https://www.facebook.com/

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Amazon books
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands
  • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist