Brands in Japan: An International and Intercultural Management Perspective on Brands

Join me in my conversation with Parissa Hagirian, who shares her perspectives on brands in Japan. She will talk about the challenges international brands face entering the Japanese market and why Japanese brands are so successful.

Parissa Hagirian is Professor of International Management at Sophia University, Tokyo and an internationally renowned expert in international management with a focus on Japanese management. 

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
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  • Amazon books
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  • YouTube: https://www.youtube.com/@bridgetbrands
  • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

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